Abandoned Recovery Workflow

Once Abandoned Order Recovery is sending order.abandoned.* events to Bouncer, you build a workflow to act on them — typically: wait a bit, then send a recovery message, optionally with a discount.

Prerequisites

• A WooCommerce integration connected in Bouncer (Developer → WooCommerce), with the abandoned events enabled.
• The wp-bouncer plugin installed and Abandoned Orders tracking turned on.
• For Cloud API instances: an approved recovery template. See Order Notifications for the template pattern.

Create the workflow

1. Go to Workflows in your Bouncer dashboard and click Create Workflow.
2. Give it a name (e.g. Abandoned Order Recovery) and choose the Reactive type — it reacts to incoming events.
3. You'll land on the visual builder with a trigger node ready to configure.

1. Configure the trigger

Set the trigger to WooCommerce Order. In the trigger config panel:

• WooCommerce Store — select the integration this workflow listens to.
• Trigger Events — tick the abandoned events you want to act on:
  • Abandoned - Pending Payment (order.abandoned.pending_payment)
  • Abandoned - On Hold (order.abandoned.on_hold)
  • Abandoned - Failed (order.abandoned.failed)

You can select one or several. The workflow fires whenever the plugin reports an order has sat in that status past its threshold.

2. (Optional) Add a wait

Drag a Wait node after the trigger to give the customer time to complete checkout on their own before you message them. The default delay is 5 minutes; set it to whatever fits (e.g. 30 minutes).

Skip this if your detection threshold (configured in Abandoned Orders → Settings) already provides enough delay.

3. Send the recovery message

Add a Send Message node. This sends the WhatsApp follow-up.

• Cloud API instance — choose template and pick your approved recovery template. Map its variables to order data the same way as in Order Notifications.
• Bouncer Direct instance — you can send free-form text with placeholders.

A simple recovery message:

Hi {{1}}, you left order {{2}} unfinished. Complete your purchase here and we'll get it shipped right away!

4. (Optional) Add a discount incentive

To sweeten the follow-up, add a WooCommerce Coupon node before the message to generate a unique discount code, then reference that code in your message. This is useful for win-back offers.

5. (Optional) Branch on conditions

Use an If/Else node to vary the flow — for example, only send the discount for orders above a certain value, or route high-value abandoned orders to a human with a Notify Assignee node.

6. Publish

Set the workflow status to Active (Publish). It now runs whenever a matching order.abandoned.* event arrives.

Test it

1. In Abandoned Orders → Settings, click Send Test Webhook (or Check Now) to emit an abandoned event.
2. Confirm the workflow runs and the message is delivered. Check the WordPress plugin's Logs and the workflow's run history in Bouncer.

Minimal example

The simplest working version is just two nodes — a trigger and a message:

WooCommerce Order  (Abandoned - Pending Payment)
  → Send Message  (recovery text)

A real example message on a Bouncer Direct instance:

Hi {{order.billing.firstName}}, I noticed your order {{order.id}} didn't go through — is there anything I can help with?

Add a delay or incentive

Once the basics work, extend it:

WooCommerce Order  (Abandoned - Pending Payment)
  → Wait  (30 minutes)
  → Send Message  (recovery template)
  → [optional] WooCommerce Coupon → Send Message  (offer)

Troubleshooting

Related