Overview

Use Campaigns when you want to send outbound WhatsApp messages to a group of contacts. In Bouncer, campaigns are broadcast campaigns — one-time sends to an audience.

The right campaign type depends on how your WhatsApp number is connected and how you want messages delivered.

Choose the right broadcast type

Use broadcasts for one-time sends

Broadcast campaigns are best when you want to send a single message to a selected group of contacts, such as:

• announcing a promotion
• sharing an event reminder
• sending a re-engagement message
• following up with a recent lead list

Broadcasts are usually the fastest way to send one message to many contacts.

Connection type matters for broadcasts

Broadcast behavior depends on how your WhatsApp number is connected:

• Meta Cloud API uses Meta's official WhatsApp Business API and typically relies on approved templates for outbound campaign sends.
• Bouncer Direct uses a QR-based connection, which is often better for sending from a number that behaves more like WhatsApp Web.

Because these connection types have different rules, setup steps, and limits, Bouncer documents them separately.

Before you send a campaign

No matter which campaign type you use, make sure you:

1. Choose the correct WhatsApp connection
2. Confirm your audience is accurate and up to date
3. Review the message content before sending
4. Check any template or delivery requirements that apply to your connection type

If you're using Meta's official API, start with Broadcast via Meta Cloud API. If you're sending from a QR-connected number, go to Broadcast via Bouncer Direct.