Broadcast via Meta Cloud API

Use this campaign type when your WhatsApp number is connected through Meta Cloud API and you want to send a one-time outbound campaign to a selected audience.

This is different from a drip campaign. A broadcast sends one message to many contacts. A drip campaign sends a sequence over time.

When to use this

Use Broadcast via Meta Cloud API when you want to:

• send a promotional message to a segment of contacts
• announce an event or launch
• re-engage past leads with an approved template
• send outbound messages from an official Meta-hosted WhatsApp Business number

Before you start

Make sure you have:

• a working Meta Cloud API connection
• at least one approved WhatsApp template
• the right audience or contact segment ready to use

Template requirement: Meta Cloud API campaign sends usually require an approved WhatsApp template, especially when you're starting a business-initiated conversation outside the customer service window.

How sending works

The typical broadcast flow is:

1. Open the Campaigns area in Bouncer
2. Choose Broadcast via Meta Cloud API
3. Select the WhatsApp number connected through Meta Cloud API
4. Choose an approved template
5. Select the template language, if more than one is available
6. Fill any template variables
7. Choose the audience or contact list
8. Review the campaign summary
9. Send the campaign

Choose the right template

Template choice affects approval, delivery, and message clarity.

When choosing a template:

• use the category that matches your message intent
• make sure the wording matches what was approved in Meta
• verify that all required variables are available before sending
• keep the language aligned with the audience you're targeting

If you haven't created the template yet, check out WhatsApp Templates.

Choose your audience carefully

Before sending, confirm that your recipient list is correct.

Common ways to prepare an audience include:

• selecting contacts manually
• filtering by tags or segments
• using leads captured from a specific source or ad campaign

Start with a smaller segment if you're testing a new template or audience.

What to review before sending

Before launching the broadcast, double-check:

• the connected phone number
• the selected template and language
• variable values and fallback text
• the audience size
• whether the message fits your intended use case

If you send with the wrong template or language, the campaign may still deliver, but the experience will be confusing for the people receiving it.

Check Meta pricing before you send

Meta Cloud API broadcasts can add direct WhatsApp platform costs, so it's worth checking pricing before you launch a large campaign.

As of April 5, 2026, Meta publishes current WhatsApp Business Platform pricing here:

• WhatsApp Business Platform pricing

Use that page as the source of truth before sending, especially if you're:

• sending to a large audience
• comparing message categories or template types
• estimating campaign cost across multiple countries
• reviewing pricing changes after a Meta update

Here's an internal reference image only. Always verify the latest pricing on Meta's official pricing page before sending.

Common reasons a send fails

These are the most common problems with Meta Cloud API broadcasts:

Use this instead of drip campaigns when...

Choose Broadcast via Meta Cloud API when the goal is a one-time send to an audience. Choose Drip Campaigns when the goal is a timed sequence with multiple steps.