Bouncer DocsCampaigns
Drip Campaigns
Automated message sequences for lead nurturing and follow-up over time
This feature is currently in development. Documentation will be expanded as features are finalized.
Use Drip Campaigns when you want contacts to receive a sequence of messages over time instead of a single broadcast.
What are drip campaigns?
Drip campaigns are automated message sequences that send scheduled WhatsApp messages to contacts over time. Use them for:
- Lead nurturing - Send a series of follow-up messages to new leads
- Onboarding - Welcome new customers with a sequence of helpful messages
- Re-engagement - Reach out to inactive contacts with targeted content
- Promotions - Schedule promotional messages across multiple days
Key features
| Feature | Description |
|---|---|
| Multi-step sequences | Create campaigns with multiple messages sent at scheduled intervals |
| Scheduling | Set delays between messages in hours, days, or weeks |
| Contact targeting | Add contacts manually or through filters |
| Status tracking | Monitor campaign progress with draft, active, paused, and completed states |
| Templates | Use WhatsApp templates for out-of-session messaging when needed |
How it works
- Create a campaign - Define the sequence of messages and timing
- Add contacts - Select which contacts should receive the campaign
- Activate - Start the campaign to begin sending messages
- Monitor - Track delivery status and engagement
Campaign statuses
| Status | Meaning |
|---|---|
| Draft | Campaign is being configured, not yet active |
| Active | Campaign is running and sending messages |
| Paused | Campaign is temporarily stopped |
| Completed | All messages in the sequence have been sent |
Choose this instead of a broadcast when...
Use Drip Campaigns when the goal is a timed sequence with more than one step. If you only need to send one message to a selected audience, use either Broadcast via Meta Cloud API or Broadcast via Bouncer Direct.
Coming soon
- Conversion tracking
- A/B testing for message variants
- Advanced scheduling such as time zones and business hours
- Campaign analytics and reporting