BouncerBouncer Docs
Contact Info Panel

Info Tab

Contact details, acquisition source, and sales pipeline


The Info tab in the Contact Info Panel shows detailed information about your contact, including where they came from and their position in your sales pipeline.

Custom fields

Add custom information to contacts that's specific to your business. Custom fields can include:

  • Customer ID
  • Company name
  • Preferred language
  • Account type
  • Any other data relevant to your workflow

Custom fields are editable directly from the Info tab.

Acquisition source

See where your contact came from. Bouncer automatically tracks the source when contacts message you through ads or campaigns.

Acquisition Source

Supported sources

SourceInformation tracked
Facebook AdsAd ID, ad title, ad body, media URL
Instagram AdsAd details and campaign info
TikTokCampaign source and entry point
Click-to-WhatsApp AdsCTWA click ID and conversion time

Source details

When a contact comes from an ad, you'll see:

  • Source app - Facebook, Instagram, TikTok, etc.
  • Entry point - How they reached you (ad click, story, etc.)
  • Conversion delay - Time between seeing the ad and messaging
  • Ad preview - Thumbnail and content of the ad they clicked

This helps your team understand context before responding and measure ad performance.

Sales pipeline

Track contacts through your sales process by assigning them to pipeline stages.

Moving contacts through stages

  1. Open the Info tab
  2. Find the Pipeline section
  3. Select a pipeline (if you have multiple)
  4. Choose the appropriate stage

Pipeline stages example

A typical sales pipeline might include:

  • New Lead - Just contacted, not yet qualified
  • Qualified - Confirmed interest and budget
  • Proposal Sent - Waiting for decision
  • Negotiation - Discussing terms
  • Won - Deal closed successfully
  • Lost - Did not convert

Using pipelines effectively

  • Update stages as conversations progress
  • Use pipeline views to see all contacts at each stage
  • Track conversion rates between stages
  • Identify bottlenecks in your sales process

Pipelines are configured in Settings. You can create multiple pipelines for different products or services.