Setting Up Your Ads

To use attribution effectively, configure each ad platform with a unique pre-filled message in your wa.me links.

TikTok

When creating your TikTok ad, use a Click-to-WhatsApp CTA with a wa.me link:

https://wa.me/60123456789?text=Hi%20from%20TikTok%20Jan%20Promo

Then create a rule:

• Pattern: TikTok Jan Promo
• Match Type: Contains
• Ad ID: tiktok_jan_2025

Google Ads

For Google Ads, include the campaign identifier in the pre-filled text:

https://wa.me/60123456789?text=Google%20Search%20-%20Product%20X

Rule:

• Pattern: Google Search - Product X
• Match Type: Starts With
• Ad ID: google_product_x

Twitter / X

https://wa.me/60123456789?text=From%20Twitter%20Summer%20Sale

Rule:

• Pattern: Twitter Summer Sale
• Match Type: Contains
• Ad ID: twitter_summer_2025

LinkedIn

https://wa.me/60123456789?text=LinkedIn%20B2B%20Campaign

Rule:

• Pattern: LinkedIn B2B
• Match Type: Contains
• Ad ID: linkedin_b2b

YouTube

https://wa.me/60123456789?text=Saw%20your%20YouTube%20video

Rule:

• Pattern: YouTube video
• Match Type: Contains
• Ad ID: youtube_video_campaign

URL encoding

Spaces in the pre-filled text must be URL-encoded as %20. Use an online URL encoder or replace spaces manually.

Best practices

• Use distinct text for each ad variant - Don't reuse the same pre-filled message across campaigns
• Keep patterns simple - "Contains" matching works for most cases
• Test patterns before launching - Use the test feature in the rule editor
• Use consistent Ad ID naming - Follow a pattern like platform_campaign_date (e.g., tiktok_jan_2025)
• Include campaign identifiers - Add something unique so you can tell ads apart

Tracking multiple ad variants

If you're A/B testing ad creatives, use different pre-filled text for each:

Variant A:

https://wa.me/60123456789?text=TikTok%20Sale%20Version%20A

Variant B:

https://wa.me/60123456789?text=TikTok%20Sale%20Version%20B

Create separate rules for each variant to track their individual performance.